One 97, one of India's telecom application platform companies, has unveiled its new services for mobile video applications. The bouquet of services includes a first-of-its-kind video portal Vringo in India.
One97 has entered into a strategic partnership with Vringo where users are allowed to set their own visual or video ringtones and choose the video, avatar, slideshow, or picture they want their friends to see when they call. Vringo is the first viral mobile application allowing users to seamlessly join a community, then choose, create, and share video ringtones. Vringo is a completely hosted, client server based solution that is easy to use and manage.
Speaking on the occasion, Vijay Shekhar Sharma, MD, One97 said "Customer experience has been at the core of our business and product innovations. As we enter the next generation in mobile technology, we are introducing the next big thing in mobile entertainment – video. Mobile video applications are the future; it's no longer a question of whether these applications will be available in India, but when and how will these applications be available. "
Another solution is a video portal application that will enable feature-rich, personalized video interactivity using innovative options of bringing video content, information, community services and business to subscribers. Subscribers will be able to access the video portals from anywhere – on the move, at home, or in the office.
Videos are good...application are welcome..but the question remains is where is the bandwidth and the handsets that are in budget to support these. If understood correctly, this application will require ODA (On Device Application) may be based on Java, Symbian, Brew or uplcoming Andreoid..then the question is how many handsets will have such capabilities..also the challenge will be logistics, pricing..
