Sony Ericsson is launching 'Spider-Man 3' limited edition phones offering its customers preloaded Spider-Man 3 wallpapers, screen savers and movie clips with the purchase of its K310i, K510i, Z550i and Z530i models.
Sudhin Mathur, general manager, Sony Ericsson, India said, "We are extremely delighted to launch the limited edition Spider-Man 3 handsets. I am sure these fun phones with customized Spider-Man 3 features will be a hit with the customers. Featuring Spider-man 3 on Sony Ericsson handsets represents our latest addition to mobile entertainment for our customers."
Sony Ericsson is associating itself with Bollywood as part of its localization strategy with initiatives like Asha and Robbie World Exclusive Remix providing embedded Bollywood content on Sony Ericsson phones.
The popularity of the movie in India with it being dubbed in no less than five languages might work well in Sony Ericsson's favor.
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