The iDon't website depicted whimsical posters and tee-shirts with slogans such as iSheep, iFollow and iChimp. The iSheep have now been replaced by SanDisk's new mascot - the Lil' Monsta. Users who click on the iDont website now will see the ravenous creature leading viewers to its lair - a new website that explains the features of SanDisk's Sansa digital media players.
"We think that marketing for MP3 players has been much too serious, and so we are taking a tongue-in-cheek approach,” said Nelson Chan, executive vice president and general manager of consumer products and corporate marketing. "Lil' Monsta delivers the message that our Sansa e200 player has plenty of capacity to store and play content - and not just music... and at prices that rival those of other players on the market.”
The Sansa e200 player is offered in capacities from 2 GB to 6 GB, with an additional 1 GB possible from the largest available microSD card from SanDisk.
The Sansa e200 supports an open platform, accepting the broadly-used MP3 and WMA music formats (downloads plus subscription). The Sansa e200s also are Microsoft PlaysForSure compliant, which means they can take advantage of numerous music service providers such as Rhapsody, Yahoo Music and Napster.
Suggested retail prices for the Sansa e200 players range from $169.99 to $269.99.
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