"People had really strong reactions to Left 4 Dead when we started showing it…"
"Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense."
For those of you who don’t know about it – Left 4 Dead is Turtle Rock and Valve’s upcoming horror first person shooter, that’s built ground up to be a co-op game. While the market has a ton of FPSes, the number of co-op shooters is negligible. In that respect, L4D’s like a drop of blood for the hordes of gamer zombies that thirst for some good co-op action.
[Via EvAv]
VALVE is the mother of all game developers 
