M:Metrics' May Benchmark Survey found that while smartphone owners comprise a small percentage of the overall population of mobile phone users, large percentages of them users are consuming mobile content.
The survey, which covered the UK, France, Germany and the U.S., said that those carrying these devices are not using them exclusively for productivity applications, but are also using them to view mobile video, play mobile games and listen to mobile music in addition to using them for personal email and wireless Web access.
M:Metrics said that compared to the average mobile phone subscribers, smartphone owners are avid users of mobile multimedia. In France and Germany, nearly half of smartphone owners sent video or a photo over the network, compared with a market average of 18.6% in France and 19.5% in Germany.
Read more here.
Smartphone Users Driving Multimedia Consumption
By: Sharon Khare
| Jul 10, 2006
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