Adobe is to digital graphics what Internet Explorer is to browsing. The only difference is that the former has a serious hold on the industry: it buys out the right competitors and upgrades to better versions and applications. The CS3 production suite is no new name in the realm of image processing, be it moving images, digital movies, web videos, and what-have-you.
On the other hand, the Indian digital video industry is booming: web video is the new 'hotstuff' and digital pre and post production is becoming a norm. On interviewing Pete Brownstein, Market Development Manager, we asked him whats is new and special about Adobe suite, and these are a few quotes from the interview.
"The Indian video industry is experiencing a huge boom today, and this is reflected in the growth of new age industries such as animation and web. Also the traditional industries such as the broadcast and production industries have received a new lease of life, with new technologies pouring in. With the digital video industry being a discipline based on the convergence of art, science and technology, there is a need to identify the growing importance of video streaming tools available in the market and to create solutions which are technically advanced and in line with the demands of the industry. " said Mr. Pete. "Adobe is at the fore front of the digital video wave, and our products offer state of the art compatibility, user friendliness along with huge lists of features and applications in every step of the production chain, including audio applications too."
The suite comprises a set of interlinked software packages that aid in the entire chain of AV production, right from Onlocation to Aftereffects (these happen to be names of two of the softwares included in this bundle).
Other stalwarts include Photoshop CS3 extended, Premier Pro CS3, Soundbooth CS3, Adobe Flash CS3 Pro and more. The number of software total nine, including Device Central (for mobile video previews), and Adobe Encore (for DVD authoring). All these are revamped and upgraded versions.
Intercompatibility of software, support of all video and audio formats, and high level of user friendliness are what Adobe pitches as the highlights of the new suite. Going by the number of takers and the reasonable price of Rs 70,000-odd for the whole package, we think it's a great deal.
