Bharti Airtel and Affle have announced the launch of an upgrade to SMS which allows users to trigger Search from their SMS screen.
The Short Message and Search 2.0 (SMS2.0) application is available to users for free. To download SMS2.0, the Airtel customers need to send "SMS2" to 543210. There is no charge for downloading and for subsequent content delivery on this platform; the SMS charges remain unchanged and according to the existing mobile plan.
Sanjay Gupta, Chief Marketing Officer, Bharti Airtel said, "The uptake of the SMS2.0 has been very encouraging and we are embarking to take this platform to a different level – introducing search through SMS. This new upgrade service will thus allow Airtel users to Search - Airtel Live, Internet, Local search, Jobs and Property listings, from their SMS screen."
Airtel, Affle Launch Search Via SMS
By: Tech2.com News Staff
| Sep 22, 2008
Tags: [ Airtel ]
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This a good VAS LAUNCH. Gøod to it always comes 1st with Airtel;) 
PRAVEEN VENUGOPAL @ Sep 24, 2008
gud one, if the sms charges as per local sms tariff or is free for those who have local sms free Shaheen @ Sep 23, 2008
is their any charges for sending sms to 543210 shanky @ Sep 22, 2008
Quite cool. I tried this and it worked damn well. Good one and comes after a lot of duds from Airtel Sumit Shah @ Sep 22, 2008
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