BPL Mobile is rejuvenating its brand, targeting youngsters, encouraging them to "get in the loop".
Getting rid of the red and blue logo, the company has opted for a fresh vibrant one incorporating colors like purple, green, blue and yellow.
S Subramaniam - CEO, BPL Mobile said, "Through this brand repositioning exercise brand BPL Mobile is all set to strengthen the connect with the lives of young and youthful by providing this unique opportunity to come together "in the loop" and celebrate the joy of togetherness. We wish to emphasize BPL Mobile's thrust towards rapid growth and expansion and want to reiterate our commitment towards our esteemed customers and our prospective customers."
BPL Mobile recently announced Mobile TV bringing real time television content to mobile phones. The launch of Blackberry is also on the cards, with implementation and testing process already begun.
BPL Mobile Refreshes Itself
By: Sharon Khare
| Aug 06, 2007
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