Spice Telecom, Karnataka's oldest cellular provider, on Thursday announced the launch of `Spice Local Lingo', a messaging service that enables a consumer to send and receive SMSs in 12 Indian languages.
The new offering was launched by the Spice's Brand ambassador and leading Bollywood star, Priyanka Chopra.
The service can be downloaded on all Java-enabled phones and allows a user to choose from 12 Indian languages, Kannada, Hindi, Oriya, Punjabi, Tamil, Telugu, Malayalam, Marathi, Assamese, Gujarati, Bengali and Urdu, Rakesh Singh, COO, Spice Karnataka told reporters today.
"A subscriber could with a GPRS connection could download it from the spice portal http://wap.spicetele.com or can SMS the key word `SLL' to 56199 ", he said.
The language service can be enabled by using the language specific soft keypad that would be installed once the software is downloaded.Using the message edit box the user could compose the message and sent it as a normal text SMS.
He can also use the picture SMS in case the person the message has been sent to does not have the special 'language facility on their mobile phone.
The charges for the service is a one time download charge of Rs 20 per language plus a monthly subscription cost of Rs five per language. As an inaugural offer, SMS charges in Spice Local Lingo will cost 50 paise.
The service is powered by Geneva Software Technologies. "The new offering was targeted at mass consumers keen in sending SMS in their own lingo and at those who were not comfortable with English", he said.
Spice Launches SMS Service in 12 Languages
By: PTI
| Dec 14, 2007
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I hereby declare the above mentioned information is true in the best of my knowledge and if any thing found wrong, I will be responsible for that. 
purushottam chauhan @ Jan 30, 2008
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