Xenitis Telecommunication, a newly floated venture of West Bengal-based company Xenitis Group, plans to invest a rather hefty sum of money to set up a mobile handset manufacturing facility in West Bengal that will set out to manufacture the cheapest mobile handsets in the country.
Santanu Ghosh, Chairman and Managing Director, Xenitis Group, launched the cheapest mobile handset at Rs. 499 and four other models priced between Rs. 500 and Rs. 2,000.
These mobile handsets are targeted at entry level users primarily in rural Bengal and will be available in the market by the end of this year.
Ghosh said, "Our aim is to revolutionize the mobile handset market by introducing affordable handsets with all key features. We hope to tap the market with our affordable handsets. We are already getting good response from handset retailers due to low price and extra features. We also have plans to come up with improved features including dual SIM Card in the next phase. We have floated a new company Xenitis Telecommunications for our venture in mobile handset manufacturing."
Ghosh also said that Xenitis has already booked an order for manufacturing 160,000 mobile handsets per month, of which about 50,000 would be exported to Dubai and the Middle East.
