India-centric search engine, Guruji.com, has announced the launch of its Indian language search in Hindi, Telgu and Kannada as part of the first phase. Guruji will launch the same service in other Indian regional languages in the coming months.
The initiative aims to help users get accurate search results in their own regional language and to provide a simple, yet effective language interface. The search engine in Indian languages will cover a range of specific content such as news, entertainment, travel, astrology, literature, business and education.
Anurag Dod, Co-Founder & CEO, Guruji.com said, "What sets us apart is our focus on the Indian market and the Indian consumer. China has become a big internet economy because of content availability and accessibility in local language. If India were to grow at the same rate, we need more focus on vernacular. It’s only then we would have truly empowered the Indian consumers."
Gaurav Mishra, Co-Founder & COO added that the next wave of growth for internet in India will be fueled by the growth of vernacular content and the way it is accessed by consumers across the country and the Indian language search engine from Guruji is a step in that direction.
