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Kinderstart.com Allowed To Deepen Its Lawsuit Against Google
By: Jayesh Mansukhani   |   Jul 04, 2006
In what could develop into a very serious matter for Google US District Judge Jeremy Fogel said he's considering issuing an order that would allow KinderStart.com to amend its lawsuit against Google to add more specifics and detailed charges against Google. The directory and search engine site had filed a case in which it claimed Google violated antitrust and other laws by bumping KinderStart down to low rankings.

KinderStart says that its engine site suffered an approximate 70 percent drop in monthly traffic in March last year after Google literally buried its visibility in search results. KinderStart, also claimed to have been in the first 10 results when Web users searched on the Internet earlier in the same year. KinderStart also noted that it saw an 80 percent drop in AdSense revenue.

"What Google is trying to do is take out the competition," said Gregory Yu, KinderStart's attorney has been quoted as saying

The case accuses Google of having engaged in anticompetitive behavior in violation of antitrust laws by removing a competitor from its top search pages in order to maintain its own dominance in the search market.

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I've followed the Kinderstart issue in the news.. over the past few months and am a little confused as to what EXACTLY Kinderstart is saying.

O.K. so the KinderStart Web Site dropped in rankings. It is widely known that Google and other Search Engines change their algorythms regularly to create a better search experience and to thwart the attempts of ill-motived Internet Developers who constantly try to manipulate the data in their sites to trick the search engines into delivering their content before other, often more relavent, digital information.

So, basically, my understanding of the case is that Kinderstart is saying that it finally got to know the Google process well enough to put its results into the top of the results and then, suddenly, without warning, Google singled them out, for some reason, and dropped their rankings.

I think it is important, in this case, to determine if the regular changes to Google's Algorythm were the cause of Kinderstart's drop in rankings, if Kinderstart made a change in their Search Site which could have caused the issue or if Google really did just try to "take out the competition".

I'd like to see if other Web Sites were affected in a similar way and whether or not they would be considered "competition" for Google.

It seems a little peculiar to me that Google is making money off of the Kinderstart site and, with other sites delivering ads from Yahoo and other competitors, it is difficult for me to believe that Google would want to put less relevance on sites displaying their own ads.

I would also like to know, without Google revealing their secret ranking algorythm, the basic reasoning, in Google's words, for Kinderstart's new rank.

G C P. adn1.com
G C P @ Jul 05, 2006
by some lawmakers to strengthen safeguards on Internet service, which had pitted high-speed Internet, or broadband, providers such as AT&T against Internet content companies like Google. Of course, Google isn’t so pro-antitrust whenit is the target of such complaints: In what could develop into a very serious matter for Google US District Judge Jeremy Fogel said he’s considering issuing an order that would allow KinderStart.com to amend its lawsuit against Google to add more specifics and
Voluntary Trade Blog @ Jul 04, 2006
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