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MySpace Adds Copyright Tool for Videos
By: Priyanka Pradhan   |   May 14,2007
Social networking site, MySpace has finally acted upon its promise of adding copyright management tools to its portal, after being criticized repeatedly for its security mash ups.

MySpace's new feature for copyright holders, called Take Down Stay Down, aims to prevent users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner. The feature is available free of charge, to all MySpace copyright owners.

Michael Angus, EVP and General Counsel for Fox Interactive Media said, "We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers - how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner. MySpace is pleased to be the first website to implement a more effective solution to this challenging problem. This is a ground-breaking and unprecedented benefit for copyright owners that re-enforces MySpace's position as the leader in copyright protection on the internet."

Take Down Stay Down, is designed to enable MySpace users to implement its policy against users uploading third-party copyrighted material without permission. The feature uses a number of steps to make sure the content is identified, taken down, and kept out of the MySpace community.

When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, the video is promptly removed by MySpace, and the new feature creates a digital fingerprint of the video content and adds it to its copyright filter. If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded.
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