The new homepage has new tagging features, designed to help users unify and organize user-generated media. A search on Technorati will now deliver all the possible social media results for a query, including blog posts, videos, images, and podcasts.
Other changes include the elimination of 'search silos' to offer a more simplified search. Users may now indicate what's of interest to them and Technorati will assemble the most current social media from across the Live Web. Technorati also claims that their user interface is made friendlier, simpler and more intuitive.
A new feature helps users see what's happening on the web at the moment, with the help of a new ticker on the top of the homepage that indicate what terms and phrases are on the move. Improvements have also been made to WTF and Favorites.
Dave Sifry wrote on the official Technorati blog, that some of the site's power users, for example, didn't want all of the bells and whistles - all the context and multiple media types that one gets when a search is conducted. This is why Technorati has retained the basic blog search version as well, at search.technorati.com.
Sirfy said, "The world has changed. Whereas folks using Technorati a couple of years ago were predominantly coming to us to search the blogosphere to surface the conversations that were most interesting to them, today they are increasingly coming to our site to get the 360 degree context of the Live Web - blogs of course, but also user-generated video, photos, podcasts, music, games and more. They want all the good stuff out there, all in real-time, and we're using the power of 80 million bloggers to help organize it and make it fun to browse; using the wisdom of crowds as a mirror on ourselves."
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