The specs on paper look fascinating, almost enticing; first due to a whopping 10,000:1 contrast ratio (dynamic) and then the amazing 5ms response time. This is the fastest we’ve encountered anywhere for a large-screen LCD TV.
Going off on a technical tangent from here, one factor that has to be mentioned is that this model sports an S-IPS panel, which is different from Samsung's and Sony’s PVA panels (Panasonic and Hitachi also use this type). Simply put, this type of active matrix panel is said to have the highest viewing angle (178 degrees), fast response times (that explains the spec rating), and great color reproduction.
A proprietary feature of the LG TV called 'XD Engine' is also present, so one can expect colors and contrast to be uniformly brilliant. The brightness is rated at 450 cd/m2, while the native resolution is WXGA (1366 x 768) - regular stuff.
Performance
The time finally came for us to see what this baby can do. We academically set up the calibration disc first. The initial levels were wonky as usual, with the contrast and colors all over the place. The remote is very comprehensive, with a few preset picture settings also, that can be bypassed.
On the user settings we started with all the levels at zero, and then calibrated it till black levels and brightness were optimal. The colors need to be toned down to a negative setting, while sharpness too needs to be reduced. The final result was a crisp enough image, though certain dark scenes did not have the adequate gradation we’ve seen before on some models.
We slipped in the Flushed Away DVD to check further; our DVD player connected via HDMI, yielding an upscaled HD image. This image was very crisp in its colors and detail, and the difference in response time was really noticeable due to decreased motion blur and minimal ghosting.
We then viewed the Matrix 720p version burnt disc. The video was quite excellent; sharp and well detailed. One problem that prevailed through the test in all the videos samples was 'visual noise', commonly known as graininess. This problem was particularly obvious in images of vivid skies and vast sceneries.
Conclusion
We can safely conclude that LG’s new LCD panel technology (S-IPS) is better than the competition, but only in certain areas. The TV has an observable flaw, and it’s up to the consumer to decide whether he or she is willing to put down Rs 95,000 for the device and tolerate the graininess while accepting the good colors and appealing brightness; or if the grain is something that cannot be overlooked so easily. Check it out once and see.
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