On January 8, I had covered the release of this product in the Indian market, and promised to do a review the following week. It’s been over a week now, so my apologies for the tall claim; but you know the old saying: better late than never!

This is the first product from Videocon that's come to our stable, since the inception of their crazy advert (the one with Dhoni and Shahrukh). If I had my way I would just talk about that ad for the full scope of this review – and just to let you know, it gets a full five stars from me!

But I don’t get paid to review ads; so I'll have to put that on hold. Nevertheless, the new Integra upgraded range seems very interesting, and one thing I've noticed about Videocon TVs is that they always offer value for money, with performance that can satisfy and on occasion even pleasantly surprise.

The model we received was the 32 incher from the new Integra series, which comes with a cool speaker panel. The company had stated in the press release that the USP of this TV lies in the sound, and the fact that the number of proprietary features it boasts can stand up to East Asian counterparts. Well, we shall see...

Design and Features
The bezel is finished entirely in glossy black, with a good level of reflectiveness on the surface. This is fixed on opaque black plastic for the back panel; regular stuff. Besides being a fingerprint magnet, the finishes are quite attractive. The stand comes factory fixed, but it can be removed for wall-mounting applications. It’s a basic rectangular sturdy stand that adheres to the overall color scheme and gloss.

There were a couple of ugly stickers, so I peeled them off. (If anyone from Videocon is reading this, don’t worry, they are safely in the box.) The company Logo is located centrally below the screen, while the Integra logo is a bit more conspicuous, on the top left. The speaker is a horizontal bar-type structure that needs to be wired in. Frankly the aesthetics of this don’t match up to the frame, though it looks retro on its own, what with its cloth grill and hard case.

This TFT LCD is a 32 incher with 16:9 aspect ratio, and the native resolution is 1366 x 768. The contrast ratio is rated quite high at 10000:1, though this is dynamic, so we’ll have to see what the TV can do. Brightness is 450 cd/m2 (where have I seen these values before? I guess OEMs are minting money…) while response time is rated at 6.5 ms which is on the lower side. (Note: in this case, low is better.)

Connection-wise, all the usual suspects are present: 2 HDMIs, one component, one S video, and a confusing array of audio outs. The audio output is 20W RMS. The speaker has a pair of tweeters, midrange woofers, and a single lower range woofer. A technology called DCTi claims to make transition scenes more accurate, but we'll soon decide for ourselves.