The phone is targeted at the budget bracket and doesn’t really offer much more than its competitors. That doesn’t mean there’s little to talk about. For one, it comes custom-fitted with LG’s proprietary UI. Another USP is the handset's sparkling look and feel – the kind you can flaunt in clubs and have people assume it costs twice what it’s actually worth!
In keeping with the thrust on fashion, the themes have been upped, much to my liking. Thanks to haptics, the phone vibrates with every move. You can customize the vibration to make it strong, soft or medium. The screen is a highly reflective 2.2-inch TFT that can display up to 256K colors (240 x 320 pixels).
There’s nothing else that's radically new. The phone supports EDGE and GPRS (no 3G though). The settings are a bit wonky, so beware if you are one to manually key in the GPRS settings. Some operators like BPL and Trump don’t even have the settings for this phone yet.
It comes with the usual bundle of tools like calendar, alarm clock, stopwatch, unit converter etc. Nothing exceptional though. It supports Bluetooth with A2DP profile, but which phone doesn’t? There’s a fairly decent MP3 player, and a good FM radio that can catch reception in the unlikeliest places.
The camera is a 3MP job, and decent for web purposes. The pictures tend to be splayed, and vignetting is a big problem. It comes with a flash and autofocus, though macro is out of bounds. Detailing is zero in actual size, but again the pics are not meant for A4-size printing, no matter what they tell you about the megapixel count. The dullness of the pictures was another downer.
It would be a niche to me.... 
