Amazon finally brings Alexa+ AI chatbot to India, free for Prime subscribers
Last Updated: 2026-09-16 16:37:55
Alexa+ AI service is finally launching in India this week after months of waiting to see the new avatar of its assistant available in the country. Amazon is bringing it for free during the Early Access phase and gives a host of existing Echo speakers and smart displays to try out the personal and conversational version of Alexa.
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Amazon brings Alexa+ AI chatbot to India.- Free for Prime members with higher plan.
- Offers conversational mode and agentic capabilities.
Amazon has previously claimed that since its launch of Alexa+, millions have used the version via the early access program in the United States, and now people in India are getting a taste of the assistant. The company has also mentioned that it is relying on the Nova and Anthropic AI models to power the new version of Alexa.
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The Alexa+ version also has agentic capabilities which you can empower to order takeouts, find cafes of your preference, book a ride or even automate smart home devices.
Alexa+ launched in India: How much does it cost?
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Amazon has launched Alexa+ in Hindi for users in India. You can sign up for the Early Access version of the assistant by going to the Alexa Plus web page.
The company also says buying a new Fire TV or Echo device gets you Alexa+ access immediately. Amazon says if you are a Prime member with the higher plan you get Alexa+ subscription for free. However, if you pay for the Prime Lite or the Shopping Edition plans, Alexa+ will cost you Rs 2,000 per month.
Alexa+ AI: Brings more personal touch to the assistant
Amazon says Alexa+ offers a conversational mode and a natural tone as the assistant speaks to you through these mediums. It has been trained to speak fluently in English, Hindi and even the more popular Hinglish, handling your conversation without any confusion.
You can get Alexa+ to control music playback, handle smart home devices from brands like Atomberg, Qubo, and Wipro among others in the country. The assistant can even help you with reservations and food orders, or even travel bookings.
Amazon also shares the more important details about how Alexa+ operates with privacy of the users taken care of. As long as the mic is turned on, the assistant can hear your conversations. But the company has built a dashboard that allows you to review and decide how long that chat remains stored.
Alexa+ is coming at a time when Apple is entering the fray with Siri AI that has been introduced with the iOS 27 update for iPhones and macOS 27 for Macs earlier this month. With ChatGPT and Gemini also in the mix, the AI race gets even more fiercer from now.