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ChatGPT users get new Privacy Center to manage their controls: How it works

AI By Aadeetya Sriram
Last Updated: 2026-09-23 11:57:28
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ChatGPT users now have a better way to control their privacy on the AI chatbot with a new privacy center introduced by OpenAI this week. The new tool has been added to the existing account profile of the ChatGPT users that gives them all the details and ability to manage the privacy layers within the AI chatbot while they use it.

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  • bulletsOpenAI introduces a new Privacy Center for ChatGPT users.
  • bulletsThe Privacy Center is available for all ChatGPT versions.
  • bulletsUsers can manage privacy settings and ad preferences.
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ChatGPT now shows ads within the chat feed and this is equally part of the new privacy center and you can decide how the ads come to your screen.

New privacy center for ChatGPT users 

The new privacy center in ChatGPT is basically a hub where all privacy-related features are explained and located within the account profile of the users. It does not replace the existing privacy tools but just adds to the ecosystem by helping people know where to find a particular option.

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The new center is available for the free ChatGPT users as well as those signed up for the Go, Plus, Pro and the Business accounts. It will also reflect in the ChatGPT app on iOS and Android devices. The main way to access Privacy Center is by going to the Settings section in these apps, while the desktop version caters to the Privacy option in the Help menu.

The company assures that Privacy Center will never have the power to remove or change the settings of the profile and even delete any data stored in the account. The section will have three categories; personalised chats and ads, chat privacy and data use across apps and third-party plug-ins.

All the talk around privacy comes at a time when OpenAI is allegedly said to be using humans to read and review these conversations to make its AI better. OpenAI is running this under the condename Project Lily, and reviewing chats done by humans can also include sensitive personal information.

The report says OpenAI is using a different mechanism to use these conversations to train the AI and asking the human reviewers to check for precise methods of the responses, and how it summarises a topic.

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