Apple wants to fix this ‘Meta privacy issue’ before its smart glasses launch
Last Updated: 2026-07-27 11:26:46
Apple is planning to enter the smart glasses arena to take on Meta’s Ray Ban glasses but the company will ensure that people don’t feel scared using them. Meta has been mired with privacy concerns around the use of these camera-totting glasses that can be used covertly to record videos of people and even the conversations.
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Apple developing privacy-focused smart glasses.- Aims to avoid Meta's smart glasses privacy issues.
- Features on-device data processing, limited camera.
Apple wants to avoid getting into this tussle and intends to make its glasses privacy-focused which is likely to appeal to more buyers. The report from Bloomberg suggests Apple is going to use its iPhone/Mac approach with the glasses and take some features out of the device altogether.
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Privacy all the way
Apple has always talked about privacy across devices, apps and services. The pitch for smart glasses have needed a similar approach, and Meta’s lapses have made it more evident for the tech giant.
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The report says Apple will offer on-device data processing and not send the recordings from the smart glasses to any server. More importantly, it will limit the always-on camera option to prevent the glasses from recording 24×7 and not making people creep out about all the eyes on them.
It also claims that Apple has considered keeping the use of the camera strictly for AI and preventing it from continuous recording but the chances of that working out are far less.
Coming to stores soon
Apple’s smart glasses launch is tipped for 2027 and rumours suggest the company could unveil the first-gen product at the WWDC keynote next year and bring it to the market before the year ends.
Smart glasses are primed to be a big part of the AI revolution and we have already seen Samsung announce its Galaxy lineup that is using Galaxy AI to offer a wide range of features. Google’s got its Gemini-powered glasses also in the mix. But Apple will try to upstage all of them with privacy and safety of users at the top of its priority.