Google’s Fitbit Air India launch soon? Here’s what we know

Fitbit Air, Google’s first screen-less fitness tracker could make its India debut in the next few months. This tip has come from a report which shows the product hitting the certification stage in the country. Fitbit Air, according to the 91Mobiles report, has been certified by India’s BIS which suggests the product launch is imminent. Google launched the device globally a few weeks back, and somehow India was not part of the list where Fitbit Air will be available.
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Summarized by AI.Fitbit Air may launch in India soon after BIS certification.
Fitbit Air is a screen-less fitness tracker priced at $100.
Indian launch could offer aggressive pricing under Rs 10,000.
This brought about a social media inquest from people, who were wondering why Google decided against launching Fitbit Air in the country. Well, it seems those pleas could finally be heard if the BIS listing of the Fitbit Air comes through.
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Fitbit Air - Fitness without a screen to ogle at
Google introduced the new Fitbit Air device priced at $100 (Rs 9,400 approx). This is a screen-less fitness device that comes with no add-on subscription like Whoop and other fitness brands in this space.
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Not having a screen means you don’t have to bother about notifications for apps, and wear it all-day as well as while sleeping. It can track all the useful health metrics like sleep, SpO2, resting heart rate and more.
Having Air in the branding also makes it an easy choice for sportspeople who need something less invasive and distracting to allow them to be worn for hours or even days.
Google’s smartwatch bet has more or less flattered to deceive over the years, and even with the Pixel Watch lineup it is hard to say it competes well with Apple Watch and its gamut of services. Maybe the Fitbit Air could deliver what it aspires to achieve in this arena.
The Fitbit Air India launch is eagerly awaited, and some reports suggest the company will look to keep its price in India aggressive which will make it a viable alternative to other health brands in this category. If Google does manage to price the Fitbit Air under Rs 10,000 in India, without its subscription-locking support, this could be a sure shot contender to a strong fitness upgrade for millions.







