Snap rivals Meta Ray Ban with Specs AR glasses with built-in display: Price, features
Last Updated: 2026-06-17 12:21:29
Snap, the parent company of Snapchat, has launched its new Specs AR smart glasses that will rival the Meta Ray Ban lineup in the market. The new AR wearable comes with a built-in display which lets you see the content like messages or even navigate through maps without taking out the phone.
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Snap launches Specs AR glasses with built-in display at $2,195- Specs support AI tools, voice commands, and hand tracking
- Available for pre-order in US, UK; rivals Meta Ray Ban glasses
Snap has designed the Specs in two sizes and is compatible with prescription lenses in case you plan on wearing them for more than just the smartness. This segment is quickly getting a boost with both Google and Samsung also bringing AR smart glasses with Gemini AI powering the features.
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Snap Specs AR glasses price and where it will be available
Snap Specs AR glasses are priced at $2,195 (Rs 2.07 lakh approx) and available for pre-order in countries like the US, UK and more. Snap has not shared any details about its plans to launch the Specs in markets like India.
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Snap Specs AR glasses: How it compares with Meta Ray Bans
The Specs come in two sizes and can be offered with prescription lenses. There is a built-in display which acts as a screen and lets you access app notifications on the face itself. The lenses are capable of shifting the shade based on the conditions in the room. You can have maps running in an immersive way for navigation.
It has support for AI-powered tools and an assistant that accepts voice commands. Snap is using Snapdragon’s new AR processors to power the Specs glasses that also enable the device to handle hand tracking.
While AR glasses are getting more accessible, Snap is going in the Vision Pro direction with Specs AR which seems quite intriguing. Meta already has its own display-centric Ray Ban glasses available for under $1000 (Rs 96,000 approx) in the market, so Snap will need a definite reason for someone to invest big when they will have plenty of more devices lining up on shelves later this year.