Nothing to shut down across markets? Here’s what the company has said
Last Updated: 2026-07-27 10:43:57
Nothing has denied reports about its plans to shut down across markets and said that it will continue to operate in most regions. OnePlus has already pulled the plug across US and European markets in the last few weeks and Nothing was mentioned to be planning for a similar market recourse, which the company has pushed back against.
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Nothing denies reports of market shutdown.- Company plans structural changes, potential layoffs.
- No flagship Nothing phone this year planned.
However, Nothing is going to make some changes in the structure of the company that could entail imminent layoffs by around 40 percent with teams in China and London facing the brunt.
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Going nowhere
The co-founder of Nothing, Akis Evangelidis, has gone as far as calling this rumour as fake news in a detailed post on X. The company has recently launched the Phone 4b model in the market and claims the device has sold well across countries. Akis does point out that the brand is reorganising the teams that are likely to have a dose of AI overhauling like most in the industry.
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Nothing has a wide range of products across categories but its phone business has taken a hit with the ongoing memory shortage and market changes.
The company decided against launching a new CMF phone and instead we got the Phone 4b which is also priced higher than the previous Phone 4 series models. It has no plans to make a flagship Nothing phone this year but it does intend to make AI-centric devices along with more audio products in the near future.
Market revises its target
While Nothing says business continues with some changes, the likes of Oppo have already planned for wholesale brand revisions. It will be running the ColorOS version across both OnePlus and Realme phones by the end of the year. We are already seeing OnePlus using Oppo’s support network in India for servicing.
Nothing has already cut down its launches in 2026 and other brands are also hoping to manage their costs without going down to the red level any further. Apple probably gives everyone some hope for the future to come with the iPhone 18 Pro launch now just a few months away.